Students as consumers? There is a potential alternative…
This paper offers a reconsideration of the student as consumer. Through playfully finding similarity between a university and a gym, students are recognised as creators, or co-creators, of their educational journey and therefore producers, rather than consumers.
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Kandiko, C. B. and Mawer, M. (2013) Student Expectations and Perceptions of Higher Education. London: King’s Learning Institute.
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