Students as consumers? There is a potential alternative

Samuel Grogan


This paper offers a reconsideration of the student as consumer. Through playfully finding similarity between a university and a gym, students are recognised as creators, or co-creators, of their educational journey and therefore producers, rather than consumers.


Consumerism; Student experience; Learning; Co-creation

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Bunce, L., Baird, A. and Jones S.E. (2016) ‘The Student-As-Consumer Approach In Higher Education And Its Effects On Academic Performance’. Studies in Higher Education pp1-21 [online: accessed 10.04.17].

Dearing, R. 1997. Higher Education in the Learning Society: Report of the National Committee of Inquiry into Higher Education. London: Her Majesty's Stationary Office.

Kandiko, C. B. and Mawer, M. (2013) Student Expectations and Perceptions of Higher Education. London: King’s Learning Institute.



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