Students as consumers? There is a potential alternative…

Authors

  • Samuel Grogan University of Salford

DOI:

https://doi.org/10.21100/compass.v10i2.502

Keywords:

Consumerism, Student experience, Learning, Co-creation

Abstract

This paper offers a reconsideration of the student as consumer. Through playfully finding similarity between a university and a gym, students are recognised as creators, or co-creators, of their educational journey and therefore producers, rather than consumers.

Author Biography

Samuel Grogan, University of Salford

Following an early career in performance, Dr Sam Grogan has worked in higher education for 13 years. Coming from a background in teaching and learning, Sam is Pro-Vice Chancellor Student Experience at the University of Salford. His interests include experiential pedagogies, and play in learning. He is also Director of the newly formed Teaching Excellence Alliance for the University Alliance.

References

Bunce, L., Baird, A. and Jones S.E. (2016) ‘The Student-As-Consumer Approach In Higher Education And Its Effects On Academic Performance’. Studies in Higher Education pp1-21 [online: accessed 10.04.17].

Dearing, R. 1997. Higher Education in the Learning Society: Report of the National Committee of Inquiry into Higher Education. London: Her Majesty's Stationary Office.

Kandiko, C. B. and Mawer, M. (2013) Student Expectations and Perceptions of Higher Education. London: King’s Learning Institute.

Volume 10 Number 2 cover

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Published

05/15/2017

Issue

Vol. 10 No. 2 (2017): Compass: Journal of Learning and Teaching

Section

Opinion Pieces

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