A Postgraduate Marketing Programme’s Journey Towards Internationalisation

Mazia Yassim

Abstract


Internationalisation has been a significant focus of educational institutions for some time now and yet many institutions are still grappling with the most effective way to achieve it. This case study provides a critical review of steps taken within a marketing postgraduate programme towards internationalisation. Three key steps are outlined here, with a view to sharing lessons learnt at each step: module-level approach, optional virtual exchange and programme-level approach. The paper concludes that internationalisation at home is a more inclusive way forward and that faculty development, use of technology and clearly defined learning outcomes are critical elements in securing effective internationalisation.


Keywords


Internationalisation, virtual exchange, internationalisation at home

Full Text:

PDF

References


Baker, W. and Fang, F. (2021) ‘So maybe I'm a global citizen: developing intercultural citizenship in English medium education.’ Language, Culture and Curriculum, 34(1), 1-17. Available at: https://www.tandfonline.com/doi/full/10.1080/07908318.2020.1748045 (Accessed: 30 May 2020).

Bernardo, G. and Mercher, L. (2019) Connecting Ideas: What is Internationalisation?

Available at: https://cris.unu.edu/what-is-internationalisation

(Accessed 18 January 2023).

Bhagra, A. and Sharma, D.K. (2018) ‘Changing paradigm of employability skills in the global business world: a review.’ IUP Journal of Soft Skills, 12(2), 7-24.

Bowen, K., Barry, M., Jowell, A., Maddah, D. and Alami, N.H. (2021) ‘Virtual exchange in global health: an innovative educational approach to foster socially responsible overseas collaboration.’ International Journal of Educational Technology in Higher Education, 18(32). Available at: https://educationaltechnologyjournal.springeropen.com/articles/10.1186/s41239-021-00266-x (Accessed: 15 August 2022).

Ceo-DiFrancesco, D., de Paris, C.M., Mora, O.K., Oyarzabal, X.L., Bastidas, E.R.S., Mena-Bohlke, M. and Bohlke, O. (2019) ‘Bridging the cultural and linguistic divide through virtual exchange.’ Jesuit Higher Education: A Journal, 9(1), 18-31. Available at: https://epublications.regis.edu/jhe/vol9/iss1/4/ (Accessed: 18 June 2021).

Deardorff, D. (2006) ‘Identification and assessment of intercultural competence as a student outcome of internationalisation.’ Journal of Studies in International Education, 10(3), 241-266. Available at: https://journals.sagepub.com/doi/10.1177/1028315306287002 (Accessed: 30 December 2020).

Dvorak, A., Christiansen, L., Fischer, N. and Underhill, J. (2011) ‘A necessary partnership: a study abroad and sustainability in higher education.’ Frontiers: The Interdisciplinary Journal of Study Abroad, 21(1), 143-166. Available at: https://eric.ed.gov/?id=EJ991089 (Accessed: 30 December 2020).

Fernhaber, S.A. and Hines, L. (2021) ‘Integrating social justice and diversity discourse into existing classes within the business school.’ Journal of Education for Business, 96(4), 260-268. Available at: https://www.tandfonline.com/doi/full/10.1080/08832323.2020.1805397 (Accessed: 30 December 2020).

Grossman, D. (2017) ‘Global Education.’ In: Manfra, M.M. and Bolick, C. (eds.) The Wiley Handbook of Social Studies Research. Malden, MA: Wiley-Blackwell, 518-568. ISBN: 9781118787076

Haigh, M.J. (2002) ‘Internationalisation of the curriculum: designing inclusive education for a small world.’ Journal of Geography in Higher Education, 26, 49-66. Available at: https://www.academia.edu/1418036/Haigh_M_J_2002_Internationalisation_of_the_curriculum_designing_inclusive_education_for_a_small_world_Journal_of_Geography_in_Higher_Education_26_1_pp_49_66_ISSN_0309_8265_ (Accessed: 30 December 2020).

Harrison, N. (2015) ‘Practice, problems and power in 'internationalisation at home': critical reflections on recent research evidence.’ Teaching in Higher Education, 20, 412-430. Available at: https://www.tandfonline.com/doi/full/10.1080/13562517.2015.1022147 (Accessed: 01 February 2021).

Killick, D. (2015) Developing the Global Student: Higher Education in an Era of Globalisation. Abingdon: Routledge. ISBN: 9780415728058

Leask, B. (2015) Internationalizing the Curriculum. London: Routledge. ISBN: 9780415728157

Lenkaitis, C. and Loranc-Paszylk, B. (2021) ‘The role of intercultural virtual exchanges in global citizenship development.’ Journal of International and Intercultural Communication, 15(2), 222-234. Available at: https://www.tandfonline.com/doi/full/10.1080/17513057.2021.1876241 (Accessed: 01 March 2021).

Loveland, T., Abraham, Y. and Bunn, R. (1987) ‘International business study tours: practices and trends.’ Journal of Education for Business, 62(6), 253-257. Available at: https://www.tandfonline.com/doi/abs/10.1080/08832323.1987.10772822 (Accessed: 01 February 2021).

O’Dowd, R. (2017). ‘Virtual exchange and internationalising the classroom.’ Training, Language and Culture, 1(4), 8-24.

O'Dowd, R. (2018) ‘From telecollaboration or virtual exchange: the state-of-the-art and the role of UNICollaboration in moving forward.’ Journal of Virtual Exchange, 1, 1-23. Available at: https://journal.unicollaboration.org/article/view/35567 (Accessed: 30 December 2020).

O'Dowd, R. and Lewis, T. (2016) Online Intercultural Exchange: Policy, Pedagogy, Practice. New York: Routledge. ISBN: 9780367024291

Orsini-Jones, M. and Lee, F. (2018) Intercultural Communicative Competence for Global Citizenship: Identifying Cyberpragmatic Rules of Engagement in Telecollaboration. London: Palgrave Macmillan. ISBN: 978-1137581020

Reysen, S. and Katzarska-Miller, I. (2013) ‘A model of global citizenship: antecedents and outcomes.’ International Journal of Psychology, 48(5), 858-870. Available at: https://onlinelibrary.wiley.com/doi/full/10.1080/00207594.2012.701749 (Accessed: 15 May 2021).

Schuerholz-Lehr, S., Caws, C., Van Gyn, G. and Preece, A. (2007) ‘Internationalizing the higher education curriculum: an emerging model for transforming faculty perspectives.’ Canadian Journal of Higher Education, 37(1), 67-94. Available at: https://www.semanticscholar.org/paper/Internationalizing-the-Higher-Education-Curriculum%3A-Schuerholz-Lehr-Caws/69a5394a572fe94e445fd2195c196004a7a1090a (Accessed: 01 February 2021).

Sebastianelli, R., Isil, O. and Li, Y. (2021) ‘Using the social justice scale with business students: findings and recommendations.’ Journal of Education for Business, 96(4), 210-222. Available at: https://www.tandfonline.com/doi/full/10.1080/08832323.2020.1798331 (Accessed: 15 May 2021).

Sierra, J., Yassim, M. and Suarez-Collado, A. (2022) ‘Together we can: enhancing key 21st century skills with international virtual exchange.’ Education+Training, 64(6), 826-843. Available at: https://www.emerald.com/insight/content/doi/10.1108/ET-05-2021-0171/full/html?skipTracking=true (Accessed: 30 December 2020).

Simm, D. and Marvell, A. (2017) ‘Creating global students: opportunities, challenges and experiences of internationalizing the geography curriculum in higher education.’ Journal of Geography in Higher Education, 41(4), 467-474. Available at: https://www.academia.edu/34761984/Simm_D_and_Marvell_A_2017_Creating_Global_Students_Opportunities_challenges_and_experiences_of_internationalising_the_Geography_curriculum_in_Higher_Education_Journal_of_Geography_in_Higher_Education_41_4_467_474 (Accessed: 15 May 2021).

Stein, S., Adreotti, V. and Susa, R. (2019) ‘Pluralizing frameworks for global ethics in the internationalisation of higher education in Canada.’ Canadian Journal of Higher Education, 49(1), 22-46. Available at: https://journals.sfu.ca/cjhe/index.php/cjhe/article/view/188244 (Accessed: 01 February 2021).

Tella, S. (1991) ‘Introducing international communications networks and electronic mail into foreign language classrooms: a case study in Finnish senior secondary schools.’ Available at: http://www.helsinki.fi/~tella/95.pdf (Accessed: 30 October 2021).

Wachter, B. (2003) ‘An introduction: internationalisation at home in context.’ Journal of Studies in International Education, 7(1), 5-11. Available at: https://journals.sagepub.com/doi/10.1177/1028315302250176 (Accessed: 30 December 2020).




DOI: https://doi.org/10.21100/compass.v16i1.1380

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Mazia Yassim

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.