Sim City: Marketing Edition
Where Strategy Meets Reflection
DOI:
https://doi.org/10.21100/compass.v18i1.1612Abstract
This reflective piece explores how score-based simulation game assessments can enhance student engagement in the MA Marketing Management programme. By providing real-time feedback and encouraging strategic experimentation, simulations create a more immersive and motivating learning experience. The integration of these gamified elements has transformed classroom dynamics, effectively bridging the gap between theoretical concepts and practical application.
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