Jonathan Wilson is a senior lecturer in Advertising and Marketing Communications. Previously, Jon has worked full-time for Emap Advertising (now Bauer Media), Haymarket Media Group and on the CBIs journal. In addition, Jon has undertaken consultancy for Saipa Group and Saipa Karaj Football Club, Iran; SCENTA, and the Engineering and Technology Board (ETB), UK; 1&1 Internet Ltd.; and DMA Design/Rockstar Games on Grand Theft Auto (GTA1, 2 & 3).