Applying STEEPLE to course and curriculum design


  • Peter Colin Kelly The School of Business and Computer Science



STEEPLE, strategy, environment, course/curriculum design.


When it comes to course design in Higher Education, everything from learning theory and learning design theory to needs analysis and potential markets should shape our thinking. A group based course design task on the Post Graduate Certificate in Higher Education (PGCert. HE) at the University of Greenwich (UoG) provided the context within which my colleagues and I were able to bring a key aspect of our professional experience and expertise to course development. Ourbusiness background and an interest in strategic modelling in business led us to adopt the ‘STEEPLE’ model, which is an extension of the ‘PEST’ and ‘PESTLE’ models that preceded it and which is used in strategic decision making in business worldwide.

Author Biography

Peter Colin Kelly, The School of Business and Computer Science

Peter Kelly is a lecturer in Business Management studies at the School of Business and Computer Science in Trinidad and Tobago; a partner institution of the University of Greenwich in the UK. He has been a teacher for over thirty-one years, the past twelve of which have been at the tertiary level. He holds a Bachelor’s degree in Economics and History from the University of the West Indies, and a MBA from the Edinburgh Business School, Heriot-Watt University. He recently successfully completed (June 2017) the PGCert in HE from the University of Greenwich.



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